Baby Boomers depend on referrals from friends, family, networks and associates for much of their purchasing and selling decisions. In other words, whom do you trust? Those who have had good experiences with certain products or services or those who speak the most or loudest.
In Real Estate the most important factor in any transaction is do you like and trust the agent who you work with. Someone who will listen to your needs and work to serve your best interests. The referral goes a long way in making the right choice and is the backbone of the real estate market. It is taken seriously with much appreciation.